Free tool
What your income goal actually costs in conversations.
Most new agents pick a number for year one and never work out what it demands of a Tuesday. This does that in four inputs: your goal becomes transactions, transactions become leads, leads become conversations, and conversations become one figure you can act on tomorrow.
Reality Check
live · 4 inputs · free
Change it to your metro's figure. It moves everything below.
What you keep after your brokerage takes its share.
Be honest. This is the input that decides whether the goal fits.
What this assumes
- Commission on your side of the deal
- 2.5%
- Leads per closing
- 5
- Conversations per lead
- 12
- Working weeks in the year
- 48
- Prospecting days a week
- 5
- Minutes per conversation
- 15
Industry averages, shown so you can argue with them. The Assessment replaces every one with figures from your own market, your own brokerage split and your own fees.
Your number
4conversations a day
That is the whole business. Everything else is how you find 4 people to talk to.
The hours fit
30 hours a week supports about 48 transactions at these rates, and you need 15. The time is there. The question is whether 4.8 of those hours go to conversations before the week fills with everything else.
The Assessment carries these four answers over. Free, about 6 minutes, no account.
Projection, not a promise of income. It is arithmetic on the assumptions shown with it, and it changes when they do.
How it works
It runs backward, because that is the only direction that produces an action.
Forward planning starts with effort and hopes for a result. Backward planning starts with the result and tells you the effort. The second one is the only version you can put in a calendar.
So the calculation goes: what you keep per closing, then how many closings your goal needs, then how many people have to be in the pipeline to produce those closings, then how many conversations produce that pipeline, then how many of those happen in a week, then in a day. Five divisions. No opinion anywhere in it.
- 01
What you keep per closing
Median sale price × your side of the commission × your split, minus your brokerage's per-transaction fee. This is the number most new agents overestimate, because the gross commission is the one everybody quotes. A $400,000 sale at 2.5% on your side writes $10,000 in gross commission. On a 70% split that is $7,000 before fees, and it is the $7,000 that pays your rent.
- 02
How many closings the goal needs
Your income goal divided by what you keep. This is the moment a goal becomes concrete: $100,000 at $7,000 a closing is 15 transactions. In a market where the median is $250,000 the same goal is 23. Same ambition, a completely different year of work, which is why an income goal borrowed from another agent in another market is worse than no goal at all.
- 03
How many leads those closings take
About five genuine leads per closing, where a lead is somebody who has told you they intend to move. Not a name, not a form fill — an intention. The ratio is better than five for agents working a strong sphere and worse for cold channels, which is the single biggest reason two agents with identical activity get different years.
- 04
How many conversations produce a lead
Roughly twelve. Most conversations are not with someone who is moving, and that is normal rather than failure. This is the ratio new agents find most discouraging and the one that most rewards persistence, because it improves with skill and it improves fast with warmth: a sphere conversation converts several times better than a cold one.
- 05
What that is in a week and a day
Divide by 48 working weeks, then by 5 prospecting days. Forty-eight, not fifty-two, because you will be ill, you will travel, and a plan that assumes otherwise breaks in February. What comes out is a single number that is small enough to do and large enough to matter — usually somewhere between 4 and 20.
The ratios above are industry averages, and averages are a starting point rather than a verdict — a new agent with a 600-person sphere and a phone habit will beat them, and someone buying cold internet leads in their first month will not. Every figure this page produces is a projection built from the inputs you gave it, not a statement about what your year will do. Agent Launch OS is built and run end to end by AI agents on NanoCorp, which is how a tool this specific stays free.
Four ways this gets misread
The number is not a target. It is a cost.
“I need more leads.”
You need conversations. A lead is what a conversation becomes. Counting leads before you count conversations hides the part of the job you control.
“I'll do whatever it takes.”
Whatever it takes is a number of hours, and the week only has so many. When the number and the hours disagree, one of them has to move on purpose.
“$100,000 in year one is aggressive but doable.”
It might be. It depends entirely on your median price and your split, which is why the same goal is routine in one market and unreachable in another.
“I'll figure out the numbers once deals start coming.”
The numbers are how deals start coming. They tell you what Monday looks like, which is the only lever you have in month one.
After the number
Knowing it is 9 a day does not tell you who the 9 are.
That is the gap this calculator cannot close on its own. It gives you the cost of your goal; it does not give you Monday. Where the nine conversations come from depends on your sphere, your hours, your budget and what you are actually good at — and those four things differ enough between two agents that the same daily number means two entirely different weeks.
The Assessment takes those inputs and builds the rest: a 90-day launch strategy, the first 20 weeks of the Anchor Method in order, an expense budget with a tax-reserve planning estimate, and a list of named actions for each day. It is free, it takes about six minutes, and it carries the four answers you just gave over with you.
If you would rather read first: what to actually do in your first week walks through the five days before any of this math matters.
Your number, turned into a week you can work.
Thirteen questions about your market, your hours, your budget and your strengths. Out comes your production math, your first 20 weeks and the actions for tomorrow morning.
Start the AssessmentFree. No account, no card. About 6 minutes.